Welcome to our Website ( Please take care to read our Privacy Policy, which applies every time you visit the site even if you only browse and make use of its services without purchasing anything.

Data Controller

OLD FASHION SARTORIA, proprietor Irma Laurence Schwegler, registered business address Via Gran Bretagna 63, 50126 Florence (Italy), has exclusive responsibility for deciding the aims and means of data treatment and the security procedures adopted to guarantee the privacy, integrity and availability of the data collected.

Collection of personal information

OLD FASHION SARTORIA collects information from its customers principally through:
The registration form which customers fill in voluntarily. This information is necessary for processing their orders.
Return data from the emails and direct communications which we send periodically to registered customers.

Optional and Obligatory information

OLD FASHION SARTORIA will specify, with regard to each separate request for personal information, whether providing this information is obligatory or optional. Some of the information which OLD FASHION SARTORIA asks you to provide is necessary for carrying out the operation in question, in which case it will be marked as obligatory with an asterisk (*). Other information may be requested which is not marked obligatory; providing this information is optional.
If you fail to provide information marked obligatory it may not be possible for OLD FASHION SARTORIA to carry out the operation requested: for example, it may be impossible to complete an online purchase from
Providing additional information not marked obligatory is optional and has no effect on the outcome of the operation for which the information is being collected.


OLD FASHION SARTORIA uses a permanent cookie to recognize customers when they visit the Website so as to be able to personalize their experience. The cookie can be deactivated by the normal procedure available on more recent browsers. However, we advise you not to deactivate it because this would make it hard for us to provide you with the best service possible. In addition to the cookie already mentioned, OLD FASHION SARTORIA may also occasionally use other temporary cookies to manage the user session more efficiently, except during online payment when all your data are handled and NOT memorized by our bank. If the cookies on the browser are deactivated, certain operations may not be technically possible, including accepting customers’ orders.

Use of Personal Data

The personal information we collect is used principally for two purposes: to carry out your purchase orders and to suggest products and services in line with your needs, tastes and preferences. On the whole, the more information we collect over time, the better the service we can offer. Since this does not involve any risk to you and guarantees full respect of your privacy, occasional visits to our website and receiving the emails we send can be seen as a free and automatic way of helping you with your shopping choices.

Sharing your personal data with third parties

OLD FASHION SARTORIA will not on any account share customers’ personal data with any third party. To put it more clearly, nobody outside OLD FASHION SARTORIA will have access to your data, behaviour, preferences or other personal information. OLD FASHION SARTORIA may occasionally communicate aggregate figures, but these do not allow third parties access to information about individual customers. For example, we might let it be known that 20% of our customers live in Florence, but we will never provide individual names or addresses. This policy constitutes a 100% guarantee that OLD FASHION SARTORIA will never divulge any of your personal information to third parties.

Protection of Personal Information

Protecting our customers is a major ingredient of our success. This is why we invest in technology and, above all, in skilled personnel to combine active and passive protection, to monitor anomalies, constantly update our systems and prevent threats. More sensitive data is stored in dedicated systems, with specific protection and isolated from the outside, accessible only to authorized staff.

Access to Personal Information by Customers

It is possible to request your account to be cancelled, but this will prevent you from making further orders without re-registering. The data collected by email, on the other hand, is not directly accessible to customers. It cannot be deleted on request for technical security reasons: OLD FASHION SARTORIA has to be able to provide the authorities with traces left by users.

Treatment of Personal Data

Sensitive personal data is treated according to the terms of Privacy Law ART. 13 OF THE EUROPEAN REGULATION (UE) 2016/679.